If you’ve ever searched for Muckrack pricing, you already know the problem. There is no pricing page. No simple plan list. No clear numbers. That alone makes many people pause.
In 2025, PR tools are everywhere. Many show prices clearly. But Muck Rack still keeps its pricing private. You must talk to sales to get a quote. That can feel slow and confusing, especially if you just want a quick answer.
In this article, we break everything down in simple words. We explain how Muckrack pricing works, what people really pay, and what to expect before you book a sales call. No confusion. No fluff. Just clear facts.
What Is Muckrack and Who Uses It?
Muckrack is a PR platform. It helps brands and PR teams find journalists, track media coverage, and report results. Many large companies and agencies use it every day.
If you work in PR, you’ve probably heard of it. It is popular because it is easy to use. It also has a strong media database built by journalists themselves. That sounds great, right?
But Muckrack is not for everyone. It is mainly built for teams with budgets. Solo founders, small startups, and freelancers often find it too expensive. That’s why understanding Muckrack pricing matters so much before you sign up.
How Muckrack Pricing Works in 2025
Here is the key thing to know. Muckrack does not show prices online. Not now. Not in 2025 either. You must contact their sales team to get a quote.
When you talk to sales, they ask many questions. How big is your team? How many users do you need? What features do you want? Your answers decide the final price.
This means two people can pay very different prices for Muckrack. That’s why Muckrack pricing feels confusing. There is no one fixed number. Everything is custom.
Muckrack Pricing Plans: Real Cost Estimates
Even though Muckrack hides prices, users talk. From real reviews and reports, we can see a clear pattern.
The starting price for Muckrack is around $5,000 per year for one user. This is the lowest entry point. Most users do not stay at this level.
The average Muckrack pricing most teams report is around $10,000 per year. Large teams and agencies often pay much more. Some plans go up to $25,000 or even $40,000+ per year.
So if you are asking, “Is Muckrack cheap?” The honest answer is no. It is one of the more expensive PR tools on the market.
Hidden Fees That Raise the Muckrack Price
One reason Muckrack pricing grows fast is extra fees. These are not shown upfront. You learn about them during sales talks.
For example, adding more users costs more money. Each extra seat increases your yearly bill. Advanced features also raise the price.
Custom reports, deeper insights, and special integrations often cost extra. By the time you finish setup, your final price may be much higher than you expected.
Is There a Free Trial or Demo for Muckrack?
Many tools offer a free trial. Muckrack does not. There is no way to test it freely.
Instead, Muckrack offers a sales demo. A team member shows you the platform on a call. You can ask questions, but you cannot try it yourself.
This is important. Without a trial, you must trust the demo. For many buyers, this makes the Muckrack pricing decision feel risky.
Muckrack Annual Contracts: What You Must Commit To
Another key detail is contracts. Muckrack only offers yearly plans. There is no monthly option.
Once you sign, you are locked in for the full year. If your needs change, you still pay. This makes planning very important before you agree.
This is why many teams compare Muckrack with tools like Prezly, which offer monthly plans and free trials. Flexibility matters, especially in 2025.
Tips to Save Money on Muckrack Pricing
Let’s be honest — not everyone has $10,000+ to spend on a PR tool. But if you’re still thinking about Muckrack, here are some simple tips to lower the cost.
First, come to the sales call with a budget in mind. Think about what you’re willing to spend. Then, lower it by 10–20% so you have room to negotiate. That way, you won’t be caught off guard when they share a higher price.
Second, keep your user count low. The more team members you add, the more you’ll pay. Start with just one or two users and only expand if needed. Also, avoid asking for advanced features unless you really need them. Each add-on adds to the bill.
Muckrack vs Prezly: Which One Gives More Value?
Many people looking at Muckrack also compare it to Prezly — and for a good reason. Prezly is one of the most budget-friendly PR platforms out there right now.
Prezly starts at $90/month, or about $1,200/year. That’s nearly 10 times cheaper than the average Muckrack pricing. It includes key tools like email outreach, press release creation, a beautiful online newsroom, and PR analytics.
Muckrack has a media database, which Prezly doesn’t. But Prezly gives you more flexibility, a free trial, and no sales pressure. If you care about easy setup and full control, Prezly might be a better fit.
Best Alternatives to Muckrack in 2025
Muckrack is not the only name in PR. Here are a few popular alternatives to consider:
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Cision: Known for having a massive media database (1.4 million+ contacts). Pricing is around $7,200/year. Some users find it hard to use.
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Meltwater: Good for media monitoring and social tracking. Pricing is about $6,000/year, but some features are limited.
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Prezly: Starts at $1,200/year. Offers a full PR suite with an easy-to-use design, transparent pricing, and a free trial.
If you’re a startup, solo PR pro, or small agency, Prezly is likely the best value out of these options.
Why PR Pros Are Moving Away from Muckrack
More and more people are choosing other tools instead of Muckrack. Why? There are a few clear reasons.
First, the pricing feels like a mystery. Most PR pros don’t want to sit through long sales calls just to find out how much something costs. They want to see the price upfront and make a quick choice.
Second, there’s no way to test it. No free trial. No hands-on demo. In 2025, that’s a big deal — especially when other tools let you try them before buying.
Finally, Muckrack locks you into a yearly plan. If your needs change, you’re stuck. That makes many teams nervous, especially if they’re still growing or exploring options.
Is Muckrack Worth the Cost in 2025?
That depends on who you are. If you’re a big company with a large PR team and need access to a media database, Muckrack pricing might be worth it. Especially if you already know how to use it well.
But if you’re a small team, a solo professional, or just starting in PR — Muckrack may be too much. Other tools, like Prezly, offer the same core features for much less money and a lot more flexibility.
Think about what you actually need. If you don’t use media databases often, why pay thousands for one?
Conclusion
Before you decide, take a step back. What does your team really need? Do you need deep media insights and a large journalist database? Or do you just need tools to share news and track coverage?
Make a checklist. Compare tools. Try free trials when available. If you still like Muckrack, go to the sales call prepared with a clear budget and goal. That way, you stay in control.
And remember — you don’t need to spend big to do great PR. Sometimes, the best tool is the one that fits your workflow, not the one with the biggest name.
You may also read: 7 Simple Critical Thinking Exercises That Make You Smarter Every Day
