Who Is Roberta Raffel? Everything You Didn’t Know About Marcus Lemonis’ Wife

Let’s Meet the Woman Beside the Business Star

Most people know Marcus Lemonis from the TV show The Profit or as the CEO of big companies like Camping World. But not everyone knows much about his wife, Roberta Raffel.

Roberta, also known as Bobbi, is more than just the woman standing next to a famous man. She’s a smart and successful businesswoman, especially in the fashion world. She had her own company before even meeting Marcus. And yes — she actually sold him her business before they started dating!

In this article, we’ll walk you through Roberta Raffel’s full story — her early life, career, love story, family, and how she became part of one of the most admired power couples in the business world. Let’s begin.

Roberta Raffel Quick Bio

Who Is Roberta Raffel?

Roberta Raffel is a fashion entrepreneur and business partner to Marcus Lemonis. She was born on September 21, 1953, which makes her 72 years old as of 2025. She often goes by the name Bobbi.

She became more widely known after marrying Marcus in 2018, but long before that, she had already built a strong career in the fashion industry. She ran her own business, worked behind the scenes in fashion shows, and made smart decisions that helped her succeed.

While many people now know her as Marcus Lemonis’ wife, there’s a lot more to her story — and it’s worth knowing.

Roberta Raffel’s Early Life and Family

Roberta Raffel was born and raised in the United States. She comes from a warm and hardworking family. Her parents were Kenneth Fenchel and Millicent Fenchel. Roberta was the oldest child, with two younger siblings named Stephen and Micky.

Her father, Kenneth, was a World War II veteran and later worked for over 30 years in the lamp industry in Chicago. He was known for being dedicated and responsible. Roberta often shares how much her parents shaped her values.

Sadly, her father passed away in 2013, and her mother died in 2018. But Roberta keeps their memory alive by posting sweet tributes on social media and sharing family photos filled with love.

Growing Up with Big Dreams

As a child, Roberta saw how hard her father worked to provide for the family. She learned that success doesn’t come easy, but with effort and focus, it can happen.

Roberta was also drawn to style and fashion at a young age. She enjoyed organizing things, thinking about outfits, and understanding what people liked to wear. It wasn’t just about clothing — she was curious about how the whole fashion world worked.

She didn’t grow up with everything handed to her. She worked her way up, step by step. And that’s what makes her journey so real and inspiring.

Starting Her Career in Fashion

Roberta began her career in the fashion industry by working behind the scenes. She started as a sales manager, helping designers get their products to the right people. She also worked with modeling agencies, helped organize runway shows, and managed big events.

This job gave her real-life experience. She learned how fashion events were planned, how to work with creative people, and how to manage stress during busy shows.

These early years taught her how business works in real time. She didn’t just sit in an office. She was out there — making calls, setting up displays, solving last-minute problems, and keeping things running smoothly.

Roberta Raffel’s Business Journey

After years of experience, Roberta decided to start something of her own. She used what she had learned to build her own fashion company. This company focused on luxury clothing, accessories, and home goods — items with style and quality.

She named it Shopmarc, and it quickly became a known brand in its niche. Roberta took care of everything — from choosing products to managing stores and understanding what customers wanted.

What made her business stand out was her focus on detail. She knew that people didn’t just want clothes — they wanted to feel confident, stylish, and seen. And that’s exactly what she gave them.

When Roberta Met Marcus Lemonis

The turning point came in 2016. Roberta attended the COTERIE fashion trade show in New York City, a big event where brands and business owners meet.

Marcus Lemonis was there, too. Roberta saw him and decided to take a bold step. She walked up to him — while he was on the phone — and told him she wanted to sell him her business.

He was surprised but interested. They spoke for a few minutes. Later, they met again to discuss the deal, and he bought the business.

At first, it was just a business connection. But that one meeting started something much bigger.

Roberta and Marcus’ Love Story

After the sale, Roberta and Marcus kept in touch. They talked more often and got to know each other better. Over time, their connection grew stronger — not just in business, but personally.

Their age difference of about 20 years made some people raise eyebrows, especially online. But Roberta and Marcus didn’t care what others thought. They focused on building something real.

In December 2017, Marcus proposed — and in a very fun way! He put a ring in a Secret Santa gift during a holiday celebration. Thankfully, it went to the right person — Roberta!

She said yes, and the two were ready to start their life together.

A Beautiful Wedding to Remember

After the surprise Christmas proposal, Roberta and Marcus began planning their wedding. They wanted something simple but special. The original plan was to get married at their home in Montecito, California. But just weeks before the big day, wildfires and mudslides caused serious damage in the area.

So, they had to change their plans. The couple quickly moved the wedding to Hotel Bel-Air in Los Angeles. And on February 17, 2018, they said “I do” in front of close friends and family.

The wedding lasted two days and had a soft gold and silver theme. There was music, food, happy tears, and lots of love. Marcus even designed their wedding rings himself. The whole event felt warm, joyful, and full of heart.

Roberta Raffel’s Children and Family Life

Before marrying Marcus Lemonis, Roberta Raffel had a family of her own. She was previously married to a man named Lee, and together they had two children — a son and a daughter.

Today, both of Roberta’s children are grown up. They each have families and children of their own. That means Roberta is also a proud grandmother.

She often shares photos of her kids and grandkids on Instagram. You’ll see her enjoying simple moments — like birthdays, beach trips, or just playing with the little ones. And Marcus is a part of it too. He spends time with Roberta’s family, showing how close they all are.

Roberta Raffel’s Net Worth and Business Success

Roberta Raffel is not just known for being a wife or a grandmother. She is also a successful businesswoman. She built her own fashion company and later became an important part of Marcus Lemonis’s business world too.

Today, her net worth is estimated to be around $50 million. A big part of this came from her fashion work and smart investments. After marrying Marcus, she even bought 100,000 shares (worth over $1.3 million) in Camping World, one of his top companies.

Together, Roberta and Marcus also started the Lemon-AID Foundation, where they gave $50 million to support small business owners, especially women and minorities. This shows how much Roberta believes in helping others grow.

Roberta on Social Media and in Public

Roberta Raffel is active on Instagram. You can find her at @bobbilemonis, where she shares a mix of family moments, fashion photos, and memories of her parents.

She often posts loving messages for Marcus, updates about their travels, and even shout-outs to businesses they support. Her page feels warm and personal — just like her.

In 2023, Roberta appeared with Marcus on Celebrity Family Feud. They played to raise money for charity and actually won $25,000. It was a fun moment that showed their teamwork and playful side.

She also worked behind the scenes on Marcus’s show, The Renovator, where she was listed as a design coordinator for eight episodes.

Roberta Raffel’s Life Today

In 2025, Roberta Raffel continues to be an important part of both family and business life. She supports Marcus in his work, helps run fashion projects, and still finds time for her grandchildren and friends.

Even though she’s not someone who seeks the spotlight, Roberta has become a role model for many. She shows us that you can build your own path, find love later in life, and keep learning no matter your age.

She and Marcus enjoy a strong, respectful relationship. They travel, run businesses together, and share a deep friendship. Roberta often says Marcus is her “best friend and soulmate,” and that shows in everything they do.

Final Thoughts

Roberta Raffel’s story is full of heart. She grew up in a hardworking family, chased her dreams, and built a career in fashion with no shortcuts. She took bold steps — like walking up to Marcus Lemonis to pitch her business — and followed them with even bolder choices.

She is not just the wife of a famous businessman. She is a strong, kind, smart woman with a life full of love, work, and purpose.

Now you know everything about Roberta Raffel — her life, her journey, her success, and her family. And maybe, just maybe, you’ll be inspired to take your own bold step too.

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