Have you ever wondered who raised Euphoria star Alexa Demie? Behind every strong woman is usually someone just as strong—someone who helped shape her story. In Alexa’s case, that person is her mother, Rose Mendez.
Rose is more than just a celebrity mom. She’s a makeup artist, writer, fashion expert, and creative mind. She’s a single mom who worked hard, stayed strong, and followed her dreams while raising her children. In this article, we’ll explore everything about Rose Mendez—her background, her work, her family, and how she helped Alexa become the star she is today.
Let’s begin with her early story.
Rose Mendez Quick Bio
| Full Name | Rose Mendez |
| Date of Birth | October 25, 1979 |
| Age | 46 years old (as of 2025) |
| Birthplace | Michoacán, Mexico |
| Nationality | Mexican-American |
| Ethnicity | Latina |
| Religion | Christianity |
| Zodiac Sign | Scorpio |
| Height | 5 ft 5 in (165 cm) |
| Weight | 143 lbs (65 kg) |
| Hair Color | Dark brown (often dyed blonde) |
| Eye Color | Brown |
| Occupation | Makeup artist, writer, producer |
| Known For | Mother of actress Alexa Demie |
| Company | Wide Awake & Dreaming Creative |
| Mother | Martha (deceased) |
| Siblings | One brother, Hugo |
| Marital Status | Divorced |
| Ex-Husband | Scott Willson Vanerstrom |
| Children | Alexa Demie, Falize Rome, one younger daughter |
| Current Residence | Los Angeles, California, USA |
| Net Worth | Around $1 million (estimated) |
Who Is Rose Mendez?
Rose Mendez is a Mexican-American creative who became well known after her daughter Alexa Demie rose to fame. But Rose has her own amazing story that deserves attention.
She was born on October 25, 1979, in Michoacán, Mexico, and later moved to Los Angeles, California. She built her life as a makeup artist, producer, writer, and fashion expert. Many people now follow her on Instagram to see her work and the life she shares with her family.
Even though she is often introduced as “Alexa Demie’s mom,” Rose is much more than that. She is a strong woman with her own talent and creative path.
Early Life in Mexico
Rose Mendez grew up in Michoacán, a beautiful state in Mexico. She was raised by her mother, Martha, and didn’t have her father in her life. From a young age, she learned what it means to be strong, to survive, and to take care of others.
She didn’t grow up with much, but she grew up with love, culture, and tradition. Her family taught her the value of hard work and being proud of who you are. This would later shape how she raised her own children.
Growing up in Mexico gave her a deep connection to her roots, and she proudly passed that culture on to her kids—especially Alexa.
Starting Over in America
When Rose moved to Los Angeles, she didn’t have a lot of support. She came to the U.S. looking for better opportunities, but life wasn’t easy. She had to raise Alexa on her own, in a tough neighborhood, with very little money.
Rose was a young single mom, and at times, she had to rely on welfare to help support her daughter. But she didn’t give up. She stayed focused, stayed loving, and kept doing everything she could to give her kids a better life.
This part of her story shows her strength. It’s not easy being a single mom in a new country, but Rose did it—and she did it with heart.
Rose Mendez and Her Career in Beauty
Before becoming known as Alexa Demie’s mom, Rose Mendez was already making her name in the beauty industry. She started working at MAC Cosmetics in 2003 and stayed there for six years. During that time, she worked as a makeup artist, creating looks for everyday clients and even photo shoots.
Rose didn’t stop there. She loved makeup, fashion, and beauty. She used magazines, books, and music as inspiration. Her home was filled with these things, and her daughters grew up around all of it.
She would often practice makeup on Alexa, even when Alexa was just ten years old. Alexa has shared fun memories of wearing blue eyeshadow, red lipstick, and walking around the mall feeling like a model—thanks to her mom’s work.
Creative Work: Writer and Producer
Rose Mendez is also a writer and producer. She is the founder of a creative agency called Wide Awake & Dreaming Creative, which she started in 2009. The agency focuses on artistic projects like music videos, short films, and creative storytelling.
She works behind the scenes but plays a big role in shaping stories. Her goal is to bring culture and creativity to the screen and to help others see beauty in real life.
Through this work, she’s able to express her love for film, fashion, and storytelling—all of which deeply influenced her daughter Alexa’s path in acting and music.
Raising Alexa Demie as a Single Mom
Raising a child alone is never easy, but Rose Mendez did it with strength and style. She raised Alexa Demie in Los Angeles, where they didn’t have a lot, but they had love, creativity, and culture.
Rose made sure Alexa was surrounded by strong women. She lived with her mother (Martha) and sisters, so Alexa grew up with a support system full of strong, caring women.
She also shared her Mexican roots with her daughter—telling folktales, sharing Spanish music, and making sure Alexa knew her history. These things helped Alexa stay grounded, even as she entered the world of Hollywood.
Their story is proof that even without money or fame, you can raise confident and creative kids just by being present and loving.
The Strong Bond Between Rose and Alexa
Rose and Alexa aren’t just mother and daughter—they’re true friends and artistic partners. Alexa often says her mom is her muse. That’s a big compliment, and it shows how much influence Rose has had on her daughter’s life and career.
They’ve spent years working together on makeup looks, photo shoots, and even film projects. Their shared love for fashion, music, and old movies brings them even closer.
Alexa once said that her performance in Euphoria was inspired by her own life—and by her mom’s struggles and strength. That shows just how deep their bond is.
Rose Mendez’s Two Other Daughters
Besides Alexa Demie, Rose Mendez has two more daughters. One of them is Falize Rome, who is also making a name for herself. Falize is a fashion designer, an Instagram model, and the owner of a clothing brand called RomebyFalize.
Falize often shares her work online and even uses her mom for makeup looks during photoshoots. They work as a team, just like Rose and Alexa. You can feel the love and support between them in every post.
Rose’s youngest daughter is still very young and not often seen in public. Her name hasn’t been shared, and Rose respects her privacy. But sometimes, she shares sweet pictures of her on Instagram, showing that she’s just as loved and cared for.
Inside Rose Mendez’s Instagram World
Rose Mendez uses her Instagram page @colorbydreamrose to share her life, her family, and her work. It’s full of photos from the past and present—showing her as a proud mom, artist, and woman.
She often posts makeup looks using Alexa and Falize as her models. Sometimes it’s a soft, natural look. Other times, it’s bold and creative—like gold themes or smokey eyes. Rose shows her talent and creativity in each post.
She also shares old memories, like pictures from when she was younger or moments from Alexa’s childhood. These posts give followers a real look into their journey and remind us of how far they’ve come.
Rose Mendez’s Life as an Artist and Leader
Rose Mendez is not just a makeup artist. She’s also a creative leader. As the founder of Wide Awake & Dreaming Creative, she helps shape new stories and projects.
Her company works on music videos, short films, and more. Rose uses her creative mind to bring ideas to life and to help others tell their stories.
Even though she’s more behind the scenes now, her work matters. She inspires her daughters and others by showing that you don’t need to be in the spotlight to make an impact.
The Film About Rose Mendez’s Life
In 2019, Rose and Alexa decided to create something special—a film based on Rose Mendez’s life. The story focuses on her teenage years during the 1980s Hollywood club scene.
Alexa was not only producing the movie but also playing her mother as a teen. The film was a personal project, filled with real-life moments and emotion. It shows how Rose found herself, faced challenges, and became who she is today.
The film was said to be almost done in 2020, but no official updates have been shared since. Still, the idea of a mother and daughter working on a story like this together is truly beautiful.
Rose Mendez’s Legacy and Life Today
Today, Rose Mendez lives in Los Angeles, still close to her daughters. She continues to work in the creative world while staying grounded and true to herself.
Her life is a story of love, culture, strength, and creativity. She raised her children with care, shared her Mexican heritage, and built a path for herself in beauty and production.
She once said her late mother Martha taught her how to love. Now, Rose is passing that same love on to her daughters. And through her work, her story, and her heart, Rose Mendez is inspiring a new generation—one look, one story, and one dream at a time.
Final Thoughts
Rose Mendez may be known as Alexa Demie’s mother, but she is truly a star in her own way. From her early days in Mexico to her creative life in Los Angeles, Rose has shown strength, style, and endless love.
She is a proud single mom, a beauty expert, and a true artist. Her story reminds us that even in tough times, dreams can grow—and strong women can rise.
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